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COLGATE
Creative
DIRECTOR
Writer
Challenge
The brief was to focus on real stories, told by actors. Our scripted videos started with a UGC campaign, we generated claims that we could utilise in a digital and tvc campaign.
Approach
We found talent across Brazil, shooting in Bahia, Sao Paolo and Rio De Janeiro — we created 3 TVCs for Colgate and many more social and print campaigns. No, I don't speak Portuguese. But it's easier than Dutch, Finnish and Arabic, which I've also directed.
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