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FUTURE LEARN //IT'S NOT THAT DEEP 

Creative DIRECTOR

1st Ad

Challenge

Develop an earned PR campaign that tells recent recipients of their A-level results. It had to be both poignant and editorial-friendly. 

Approach
Using the insight and tone of "it's not that deep", we commissioned poet Hussain Manawer. Collaborating on the poem we then created a series of films and OOH campaigns that incorporated the prose. Directed by ever-talented Naomi Berrio-Allen, I oversaw and creatively directed the campaign.

Output

  • OOH

  • Digital and TVC films

  • TikTok & Instagram

  • Trade press

Campaign said...

"Online learning platform FutureLearn has launched a multichannel campaign featuring an original poem by poet and mental health campaigner Hussain Manawer.

The work by Talker Tailor Trouble Maker and Studio La Plage goes live this week across out of home, digital channels and on TikTok. The aim of the campaign is to encourage young people to not be anxious about next week's exam results because they will never stop learning and a bad result does not have to define their future. Social media was handled by Born Social and FutureLearn.

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Watch below.

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