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LOGITECH // life Upgraded
CREATIVE DIRECTOR
Challenge
During lockdown, create a social campaign that emphasises the benefit of our products. Show off our range with high-production value films (during a global lockdown).
Approach
Unable to shoot, we engaged creators to create beautiful content with Logitech equipment and they delivered. Messaging was split across segmented groups and a/b tested for time immemorial.
Creating over 500 social films. The hero is below.
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