NHS // NEVER NOT CARING TVC
CREATIVE DIRECTOR
Director
WRITEr
Challenge
Originally an OOH and print brief, became a TVC. NHS professionals asked us to use a poem I wrote in response turning it into a filmic TVC. We focussed on the lives within and effected by NHS staff — through the ups and downs.
Approach
Having delivered a poem as part of a print OOH and print brief, the client asked us to turn it into a tvc script. We worked to do it on a tight budget. It is the NHS after all. Low budgets meant you'll even catch a cameo from me.
Output
-
Print / Radio / TVC / Social
-
Trade press features
-
Critical acclaim
said...
"A new campaign for NHS Professionals from creative studio Clearhead spotlights the caring nature of people working in the sector. ‘Never Not Caring’ is a two-minute spot that opens with the question: Why do you do what you do? The ad then portrays the day-to-day hectic lives of NHS staff, from delivering babies to performing emergency life-saving procedures.
NHS Professionals provides temporary clinical and non-clinical staff to the NHS. It has a national and international membership base of approximately 180,000 healthcare professionals."
