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GE //UNMISSABLE Feat Gillian Anderson
creative director
ART DIRECTOR
DIRECTOR
Challenge
Communicate the benefits of AI in GE's new MRI scanner to patients and hospital staff. We decided to create a red carpet event — including an 18-minute film, digital and OOH campaign.
Approach
We developed a sodoku-based metaphor to showcase AI learning. Using a series of talking heads, cinematic visuals and premium animation. Narrated by Gillian Anderson, you can see the full film here — and watch the trailer below.
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